A+ Styles Voted Most Likely to Appeal to Kids and Parents
Though the temperatures are scorching and summer is still in full swing, school is around the corner. Parents are starting to schedule the back to school check-ups in hopes of a successful school year. After all, vision is directly related to the ability to learn. Check out these A+ Styles for back to school that will appeal to parents' sensibilities and kids' love of color.
KIDS EYEWEAR = COLOR + FIT + STYLE
Kids love color. Eyewear with a pop of vibrant color and whimsical patterns is fundamental. Racing stripes, plaid, paisley or tropical prints, the options are plentiful.
Styles: Crocs™ Eyewear JR078, Pez® P155
Fit. Proper fit and comfort is important to both kids and parents. Lightweight and adjustable eyewear. Acetate styles with spring hinges and metal styles with silicone rubber temples and adjustable nose pads.
Styles: Crocs™ Eyewear JR077
Style. Classic shapes with modern details are designed with kids in mind.
Style: Pez® P152
Kids will play, run, and ‘wear’ their eyewear. Durability is key. Parents will appreciate this selling point: All Pez® Eyewear carries a No Questions Asked Lifetime Warranty. Crocs™ Eyewear carries a two year warranty.
Practice Tactics: Integrate Lifestyle Into Your Eyewear Displays
The buzz word ‘merchandising’ is heard often in the retail industry. Merchandising is an effective way to catch a buyer’s eye and even influence purchase behavior. Dispensaries should tell a story and romance product through frame displays. Through display life styling and merchandising, dispensaries can provide customers with examples on how the product will fit their life, emphasize frame attributes that fit the activity and usefulness and illustrate how to accessorize to complete a ‘fashion look’.
How can you achieve this in a cost effective way?
Utilize photos which reinforce the frames lifestyle story.
Incorporate props and cross-merchandise product. Look around your house for items that you can use to create an interesting brand story.
This Cruz merchandising display (left) features titanium (gunmetal) styles with rubber materials found at a home improvement store. The rubber emulates the masculine collection while enhancing the sophisticated titanium eyewear.
This Alexander Collection display (right) features a black/white color story with a pop of rose for an elegant and sophisticated story inspired by hat boxes. A lifestyle image pulls the display together.
Feature a few frames with fashion accessories to emulate a particular style or hottest trend or color(s) of the season.
This Cremieux display features vignettes of color stories and frame shapes as well as a Cremieux fashion apparel piece: a scarf. Alternate apparel to consider are a pair of men’s shoes, a belt, or tie.
Use of mannequins or forms: Display forms add an additional dimension of interest to display areas. With forms you can illustrate an entire look or fashion story which coordinates with the eyewear. Everyone relates to the human factor in life.
Consider the breakdown of different lifestyle categories: Are the frames for school? Work (computer frames?) Casual weekend fun (athleisure styles)? A night out (dressy styles)? With an answer in mind, stage the frames according to the appropriate lifestyle.
There is no lack of innovative and eye catching inspiration around us. Happy merchandising!