Practice Tactics: Integrate Lifestyle Into Your Eyewear Displays
The buzz word ‘merchandising’ is heard often in the retail industry. Merchandising is an effective way to catch a buyer’s eye and even influence purchase behavior. Dispensaries should tell a story and romance product through frame displays. Through display life styling and merchandising, dispensaries can provide customers with examples on how the product will fit their life, emphasize frame attributes that fit the activity and usefulness and illustrate how to accessorize to complete a ‘fashion look’.
How can you achieve this in a cost effective way?
Utilize photos which reinforce the frames lifestyle story.
Incorporate props and cross-merchandise product. Look around your house for items that you can use to create an interesting brand story.
This Cruz merchandising display (left) features titanium (gunmetal) styles with rubber materials found at a home improvement store. The rubber emulates the masculine collection while enhancing the sophisticated titanium eyewear.
This Alexander Collection display (right) features a black/white color story with a pop of rose for an elegant and sophisticated story inspired by hat boxes. A lifestyle image pulls the display together.
Feature a few frames with fashion accessories to emulate a particular style or hottest trend or color(s) of the season.
This Cremieux display features vignettes of color stories and frame shapes as well as a Cremieux fashion apparel piece: a scarf. Alternate apparel to consider are a pair of men’s shoes, a belt, or tie.
Use of mannequins or forms: Display forms add an additional dimension of interest to display areas. With forms you can illustrate an entire look or fashion story which coordinates with the eyewear. Everyone relates to the human factor in life.
Consider the breakdown of different lifestyle categories: Are the frames for school? Work (computer frames?) Casual weekend fun (athleisure styles)? A night out (dressy styles)? With an answer in mind, stage the frames according to the appropriate lifestyle.
There is no lack of innovative and eye catching inspiration around us. Happy merchandising!
The Perfect Fit
We’re behind the scenes at the 2017 Alexander Collection™ photoshoot. In styling this shoot, we tapped into the latest fashion trends as it complements the newest eyewear designs. What’s on the agenda? Rich color stories, feminine details, and delicate lace. The slated eyewear feature Swarovski crystal accents, stone inlays and laser etching in wearable colors for a sophisticated and elegant 2017 eyewear collection.
This year’s shoot focused on eyewear fit by showcasing stunning Temple, a plus size model, in Perfect Fit Alexander Collection™ eyewear. With balanced features, high cheekbones and sparkling blue eyes, Temple was a perfect fit for the eyewear.
The Eyewear and Fashion
Lace, a fashionable and flattering material that is no longer reserved for tablecloths or lingerie can be worn day or evening. A white lace top pairs well with rich brown, magenta and emerald green eyewear styles like: Brianne and Celeste. For a sophisticated evening look, this black lace sheath dress complements black metal (Doreen, Gretchen, Hadley) and wearable wine hued acetate styles (Celeste, Brianne) beautifully.
A subtle feminine bow, this curve hugging navy sheath dress enhances the feminine details of complimentary and analogous colored frames. Suggested pairings: navy (Gretchen), emerald (Doreen) and tortoise hued eyewear styles.
Reveal inner grace and sophistication in eyewear inspired by the woman who adorns herself with rich color and style, whether understated or dramatic. Alexander Collection™offers fine hand crafted details, such as Swarovski crystal accents, metal inlays, and delicate laser etching in acetate, metal, semi-rimless and combination frame styles. Alexander Collection™ is designed to complement woman of all face shapes. Petite, regular fit and perfect styles are available in eye sizes 47 to 57 mm.